BEHIND THE SHAPER
SURF COAST, VICTORIA.
This 80-page, A4-sized zine is jam-packed full of tall tales from 12 local, highly-respected shapers from Victoria’s iconic Surf Coast. Inside you’ll find exclusive interviews, insights and never-before-seen photos of these 12 craftsmen, in their element. We’ll deep dive into their lives, motivations, experiences, and how they see the future of shaping. There’s also plenty of talk regarding the next chapter of modern surfing - wave pools - and shaping the perfect board for the URBNSURF Melbourne lagoon.
It’s time to tell the rarely-heard stories from the people who make our favourite pastime possible. The shapers.
You can order a copy of Behind The Shaper now by clicking the button below.
The first instalment of Behind The Shaper heroes 12 well-known and underground shapers from Victoria’s iconic Surf Coast, a birthplace of surfing culture, industry and craftsmanship regarded around the world. What started out as a small project quickly ballooned into a 80 page magazine with photography by @edsloanephoto, a web and social content series, a 6 episode podcast mini-series by @lippedpodcast, and the construction of custom surfboards to be ridden by the shapers in URBNSURF Melbourne’s lagoon later in 2019.
To bring the stories of these 12 legends to life, we’re holding a gallery exhibition on May 24th at 524 Flinders St, Melbourne. Supported by @nobleboybeer, the event will feature portraits, interviews and boards by the shapers, live music by local DJs, and more.
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This series, produced by SurfVisuals, wouldn’t have been possible without the support of URBNSURF, our talented content creators Ed Sloane, James Miles (Lipped, The Surfers’ Podcast), Zac Dorio and Aidan Stevens, and of course the twelve featured shapers, and the loyal families, friends and customers who support them.
Shaping is a highly-technical artform that enables us all to enjoy the sport we love. Small businesses are Australia’s backbone, so we encourage everyone to order their next board from their local shaper - they’ll appreciate it more than you know.